mishmash creatives: André Dias Araújo AD

mishmash met the architecture project a couple of years ago and got blown away by their work. With more than 10 years of experience, André Dias Araújo team have their name across several spaces such as housing, urban renewal and interior design.

Getting to know their creative process and office space is part of our daily dose of office inspiration.

When did you find out you were one of those people we call creative? And what’s your definition of being creative?

A: Creativity is something that comes natural to each person, expressing itself in different ways from person to person. I believe it’s something that is born with you and starts to show since you are a kid, from the games you choose and love the most. 

The truth is that only when you get older you tend to understand the connection between the dots. I think nowadays creativity gets a greater recognition in the academic world, which is where you put your creativity into practice by understanding how comfortable you feel when dealing with certain subjects.

Tell us more about your creative process.

A: My creative process starts by knowing the client better in a first stage, considering that he is the future user of that space. It’s truly important to understand his vision for the space and how they intend to use it as a living space. This is the most sensitive side of an architect, being able to incorporate the user’s personality to understand what he values the most in his private space, as well as the entire connection with the environment. 

Do you think your creative process has evolved over time?

A: From my perspective it has evolved not only in the way we express our creativity through technology and the tools available nowadays but also due to the society demands. Actually, the way that society has evolved is very contagious in our way of thinking and creating. 

How impactful is the tool you carry around, on your day-to-day creative process?

A: I consider that is essential to start developing my creative process with the help of paper so the pencil can represent instantly our ideas and this is something I try on to pass to my team.

Nowadays, a team has to understand and take advantage of all the technology available. In fact, it helps the client to have a better understanding of the project’s final look in a very early stage, which is something really important when it comes to expectations management. This was impossible to achieve a few years ago, when the client only got the chance to see the result when the project was finished. 

How much freedom do you think being a creative gives you?

A: In my daily work, when I’m around our architects and engineering team, the biggest challenge we face comes from all the bureaucracy and complexity of having a project approved by meeting all the legal requirements. Creativity is the key to achieve the results we want and that’s exactly how I believe our work can stand out, by innovating through the creative process. 

How much do you reinvent yourself in your daily work?

A: In the past 10 years, we have been feeling that the client’s knowledge in our area has increased tremendously. There’s a large quote of clients that know exactly the kind of material they’re looking for their kitchen, their living room, amongst others. Nowadays, that information is available everywhere with the help of the internet and it’s something great for us as client’s knowledge gives us a whole different potential to a project.

As professionals, we have to be on top of our game by knowing all the different tools and technologies available considering that it’s highly presumable that the client is already inside of that world, something that was unlikely a few years ago.

How do you think architecture can help society today?

A: Architecture has a really important part on society, not only today but also in history, and that’s something we have been studying for decades. The importance of architecture goes from projecting an entire city at scale to interior architecture, where you define and sketch apparently simple objects as a door or a piece of furniture. 

A simple sketch and all the planning behind green spaces, parking spots or even streets can provide us a better quality of life — that has so much impact in our daily routine that is essential for an architect to consider all these aspects, and have in mind that society is evolving very quickly and we need to be able to fulfill every client needs. 

A: André Dias.