A new planet for HER, by CLAP Studio

There’s a new fashion cafe in the center of the Fashion Walk of bustling Hong Kong, offering a special combination of delicious frappés, Nutella-filled cookies and a place for the clients to rest, but also the latest fashion items from limited edition sneakers to cosmetics.

HER is a project of the stylist Hilary Tsui, that aimed to create a retail space thought for contemporary women, having in mind her two passions: fashion and gastronomy. The CLAP Studio located in Valencia was the chosen one to bring the stylist’s new vision to life.

After defining the three key points that reflect the project – femininity, purity and strength – the CLAP design team started to build the idea of a sinuous landscape, with impressive mountains and pure materials, that transported the customer to a “new planet”.

According to the Valencia-based studio “from the facade that shows the mountainous landscape of the interior to the moment in which the user receives its purchase vacuum packed, makes shopping at HER as if it is a space trip experience.”

The two-zone store-slash-cafe also shows other details that tells a story around the space inspiration. Portholes that have been cut-out of the peripheral walls, covered with orange-coloured glass or even the purchases that are vacuum-packed much like an astronaut’s food.